Good Millwork: Is it LIVE?…or is it Memorex?

3D Architectural Models – Guest Post by Jack Bransfield AIA, originally uploaded by Good Millwork.

Labor Day at the beach? Checkout out the local scene or tune in to 30A Radio for what’s going down on the whites sands of the Emerald Coast. Cool stuff…we’re working on a LEED Platinum historic renovation in the Carolinas…check out this monster crown.

Flashback…circa 1970’s Ella Fitzgerald and the shattered wine glass (smile its Friday and we all loved the 70’s). Cassette tapes are now antiquities but the art of digital production and architectural visualization is now mainstream. Recently asked by Wayne Asprodites, friend, Architect and rising rock star, “How to visualize architectural intent?”…we pulled out the little black book and called the experts.

Enter Jack Bransfield, Architect and President of Built Light, a Design Visualization Studio in the Greater Chicago Area. Jack’s answer was far from brief and rightfully so when you finally accept that you’re NOT looking at a real picture. No longer is the technology relegated to the million dollar budgets of Disney and Pixar, its LIVE, affordable and being used daily to specify moldings, make finish selections and make dreams come to life.

Read More – 3D Architectural Models – Guest Post by Jack Bransfield AIA

Jack Bransfield is an Architect and President of Built Light, a Design Visualization Studio in the Greater Chicago Area. An active member of the AIA (American Institute of Architects) and graduate of the Harvard University Graduate School of Design, Jack’s firm is dedicated to the art and craft of architectural visualization producing vivid, engaging images that bring designs to life.